Why a logo is worth more than £5 - Infiniti Graphics, Website, Graphic & Logo Design in Ely, Cambridgeshire

Why a logo is worth more than £5

Why a logo is worth more than £5

17 Aug 2017 / Written by  / Logo design

Your brand image is important. It's how customers recognise who you are, what you do and what you stand for. First impressions can come from what they see on your business card, website, email footer, leaflet or brochure. People will make snap decisions based on what they see in an instant, whether they like the look of a logo or not.

Just in case I’m not making myself clear: This is a big deal! It would be a huge shame really bad for business if you have the best product or service, amazing customer service and a brilliant work ethic, and your potential customer doesn’t notice your brand or worse still, hates it. And all because it doesn’t match your offering. 

Your whole visual identify is important and makes people take action, so wasting time and energy on getting a cheap logo isn’t the best investment you can make. 

There needs to be an actual logo design process in place, so the designer gets to know you, who you are, what you like and what you don’t like. The designer will research everything they need to know in order to give you the logo that best represents your business. That's why a good logo design is worth more than £5!


Our logo design process is as follows:

1. Design brief 

The information gathering for the design brief covers: what your business is, the purpose of your logo and where it’s going to be presented; who you’re targeting, what colours and fonts you like as well as any brands you like or even don’t like. We use these questions to establish the scope of your logo project, and they might also provoke ideas you may not have had, helping us to understand exactly what you need from the design.

2. Research 

This is the most important step in creating your logo. We look into your business and industry, who you are, what you do and how you’re perceived. We also research similar styles, themes and your competitors. This helps us connect your visual identity with your target audience, resulting in a logo design that’s both fitting and unique to you.

3. Design

When we have a clear vision from the brief and our research, we create the concepts. The number of these we do depends on each job and budget, but we typically suggest three concepts. These are rough ideas we think will fit your brand identity, and the first point we present for feedback. Together, we will choose one direction to take the design, and using one concept, we revise the design through a number of versions.

4. Finalising

As a revised concept is agreed, we’ll finalise and perfect every aspect of the design, refining the detail, tweaking colours and layout, to ensure you're completely happy. This is when you receive the finished design and all the relevant image formats and file types you need, including: png, jpg and pdf.

5. Brand guidelines (optional)

A brand isn’t finished at just the design of a logo. This is just one artefact, comprising several elements. A brand guideline is a document containing the logo, primary colours, secondary complimentary colours, fonts and a set of rules on how these elements fit together - forming a toolbox to extend the brand identity. We aim to capture the brand identity in your logo design and the brand guidelines help to ensure the brand image stays true to the original values and intentions.


If you’d like to discuss a logo design project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our logo design service here.

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