What Makes A Good Website? – 4 Essential Tips - Infiniti Graphics, Website, Graphic & Logo Design in Ely, Cambridgeshire

What Makes A Good Website? – 4 Essential Tips

What Makes A Good Website? – 4 Essential Tips

01 Feb 2016 / Written by  / Website design
The internet is pretty big, in fact, enormous. There’s more or less a BILLION websites, some good, some not so good. Needless to say if you’re thinking of making one, you’ve got some competition to contend with. We work tirelessly to ensure that if you want a website from us, it’s going to be the best, the bees knees, the top dog!… OK, you probably get it by now that a website from us is going to be pretty good. This is why were very quite keen to tell you a few of our web design secrets that we follow when designing and creating a website.

So if you’d like to hear these tips, please, read on:

1.RESEARCH, RESEARCH, RESEARCH
As with everything, you’ve got to do your groundwork. You need to understand your competition, learn what they do well and what they don’t do well. For example, if you wanted to create an online shop specifically selling candles, you need to write down the five best candle websites you’ve found and the five worst.

2. CONVEY A CLEAR MESSAGE
A website is the prime opportunity to give off a good impression to your clients, you need to look at this through the eyes of your audience and ask questions like; ’what would a customer like to see on my website?’. The saying goes “A picture is worth a thousand words”, which is true, but in a website you need to think about a whole lot more: the layout, the button style and even the font can show what your business is trying to deliver. The idea of conveying a clear message couldn’t apply more than to the homepage of your website, you need to make an impression to your clients and this is the place to do it. Less is more when it comes to content, just think, would you like to be trawling through loads of boring content or would you like to see some short snappy paragraphs that get a point across? You need to aim for around 500 – 1000 words per page, no more, no less. Remember to include keywords that relate closely to your business, these help clients know who you are and also allow search engines, such as Google and Bing to index your site.

3. RESPONSIVENESS
The way audiences interact with the internet is changing, you know it, your friends know it, even your dog knows it (probably). We all use mobile phones to browse the internet wherever we are, so the websites that are being made need to have these users in mind. The reason why we’ve called this tip “responsiveness” and not “mobile view” is because at Infiniti Graphics we believe in offering the same clear content to all website users whether they’re on a laptop, a desktop, a tablet or mobile phone. Responsive web design involves incorporating screen widths into your CSS, setting pixel widths to make your pictures and videos resize automatically etc, etc. There is another option that can be used to create a mobile site and that involves coding a whole new website and putting it on a subdomain of your main website. For example if the IG website wasn’t responsive we might put it on a subdomain of ‘m.infinitigraphics.co.uk’ – but seeing as it responsive you only need to visit the normal URL of, infinitigraphics.co.uk. Take a look at the pictures below to see what we’re talking about, you’ll see that the website is completely the same in both views, the only thing that’s changed is the navigation.

4. NAVIGATION
Point A to point B, it seems simple enough and it is, but why do so many websites make it so difficult? When we make a website we want the navigation aka ‘nav’ to be simple to use, almost second nature to our intended users, desktop navigation is relatively straight forward, you want around 4 – 6 buttons in the main navigation bar and then put any less important links such as the legal eagle pages in the footer of the website, these might include T&C’s, Privacy Policies, Cookie Policies etc. The difficult place to have a clean navigation is on a mobile. Space is limited, so things can get confusing for your audience, that’s why you need to pick a type of mobile navigation and stick to it and make it perfect, don’t over engineer it though, things like animations and flashy links aren’t needed. We would suggest that you only use one type of navigation on your website otherwise you’ll be confusing people as to which nav to use. Generally speaking there are three different types of mobile navigation, they’re all good, you just need to pick the best for your clients; if necessary do some more research and literally ask your audience what navigation they would like to see on your website. The screenshots below show three different types of mobile navigation.

That’s All Folks! So there you have it. Of course these 4 essentials are not enough to make a website as perfect as it can be, there is much more involved in building a successful website. However, they are hugely important in making sure your website is on tracks to being the best! If you have any questions or would like to know more about our websites, feel free to contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..

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